What does $1,500 actually buy?
Fair question. Most "audits" are a sales call wearing a clipboard. The Command Audit is a deliverable — useful to you, executable by any engineer, credited in full toward your build. Here's what's inside, page by page, using an illustrative restoration contractor.
Page 1 — The scorecard
- Speed to acknowledgment: 31 hours — the lead heard nothing for over a day
- Speed to first real reply: 52 hours — and it missed two of the customer's three questions
- Follow-up rate (last 90 days, sampled): 1 of 10 quotes ever got a second touch
- Lead source visibility: partial — calls untracked, forms tracked, chat absent
- After-hours capture: none — 9 p.m. form fills wait for morning, weekend calls go to voicemail
Page 2 — The lead-flow teardown
Every entry point mapped, every dead end found: where forms land, who sees the inbox, what happens to voicemail, which channels exist but capture nothing. The output is a diagram of your funnel as it actually runs — not how everyone assumes it runs.
Page 3 — The competitor snapshot
- Rival A answers their form in 11 minutes with a booking link — that's who's been beating you to jobs
- Rival B added a "free same-day estimate" banner three weeks ago; you found out today
- Review gap: you 47, them 31 and 58 — you're mid-pack and growing slowest this quarter
Page 4 — The bottleneck map
The three workflow drags costing you the most, ranked by revenue at risk — with the math shown. Typically: quote follow-up, after-hours capture, and source blindness. Yours will be yours.
Page 5 — Your dashboard, mocked up
Not a generic screenshot — a mockup of your Command Center: your lead sources, your quote pipeline, your Monday Brief sections. You see the system before you spend a build dollar. (The live version looks like the dashboard on What We Build.)
Page 6 — The build plan
Scope
- Capture: form + call + after-hours intake, source-tagged → Starter, $6,500
- Close: quote follow-up loop, 48h/day-7 cadence, owner approval from phone
- Command: dashboard v1 + Monday Brief; Watchtower recommended at Full ($18,000) given Rival A's velocity
Success metrics — written down before we build
- Acknowledgment under 5 minutes, 24/7
- 100% of quotes touched at least twice
- Owner time on reporting: under 15 minutes/week
The honest terms
- Credited in full. Build with us and the audit cost you nothing.
- Yours either way. Take the plan to your own developer — it's written to be executable without us.
- We'll talk you out of it if the math doesn't work. ROI justifies existence — including the audit's.
Metro Detroit and want a free preview of page one? That's literally the Response Test.